Google Works on Simplifying IoT Interaction
Chet Van Wert | Nov 16, 2015
Title: Editor
Topic category: Connected living

A priest and a rabbi walk up to a vending machine. The priest said to the machine ... Wait! Is this the kind of conversation we want to have with things? Whatever it is we want to say to them, Google is working on breaking the conversational ice (see the full report here):

"Google’s Scott Jenson, an interaction and UX designer who left the company only to return to the Chrome team last November, has revealed a project underway at the company called The Physical Web to provide “interaction on demand” so that people can walk up and use any smart devices without the need for intervening mobile apps. This would make it possible for users to simply walk up to a bus stop and receive the time until the next arriving bus, without any additional software needed....

“'People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first,' Jenson explains on the Physical Web project page. 'Everything should be just a tap away.'

"The aim of the project isn’t just to create something that can be leveraged by Google devices and software, however; it wants to create a standard that can be used by everyone and that is open, like those used for the basic building blocks of the web. A shared standard would definitely help expand the usefulness of connected devices, but Apple has already taken steps towards its own proprietary version of this kind of tech with iBeacon and with its new contextually relevant app suggestions in iOS 8."

Darrell Etherington |Nov 16, 2015
Tags: Internet of Things, IoT, connected devices, Google, Apple
comments powered by Disqus
Imagine Walking Up and Using Anything
Google's Physical Web Project

From the OSCON 2014 Hardware Showcase, Google's Scott Jenson discusses their "physical web" open standard project that assigns URL addresses to physical objects, allowing you to interact without a dedicated application.

A Project To Make Internet Of Things Interaction App-Less
How Does this Change Things

The Physical Web approach unlocks tiny use cases that would never be practical:

  1. A bus stop tells you the next bus arrival
  2. Parking meters and vending machines all work the same way, letting you pay quickly and easily
  3. Any store, no matter how small, can offer an online experience when you walk in
  4. A ZipCar broadcasts a signup page, allowing you to These examples are about little bits of data and very simple interactivity.

Sometimes it's the tiny ideas that can change the world.immediately drive away

Once any smart device can have a web address, the entire overhead of an app seems a bit backward.
Unleash the Core Superpower of the Web

The Physical Web is not shipping yet nor is it a Google product. This is an early-stage experimental project and being developed t in the open as Google does all things related to the web. This should only be of interest to developers looking to test out this feature and provide us feedback.

To learn more The Physical Web, visit the project on GitHub
Learn How Google Supports Society

Google Grants is an in-kind donation program awarding free AdWords advertising to select charitable organizations. Since its inception, we have supported hundreds of organizations in advocating and promoting their causes, from animal rights and literacy to abandoned children and HIV education.

Google has been firmly committed to active philanthropy and to addressing the global challenges of climate change, education and poverty alleviation.